Welcome to the start of our partnership journey. A journey towards transforming your business. A journey towards more members and better retention. Ours is a partnership fueled by the power of group fitness expertise to build a healthier business. The power of group fitness to make members love your club.
In this section we take you through how the start of your partnership journey process will work, explain the steps to set you up for success and how we’ll support you throughout.
Any great coach will tell you, if you don’t have a goal, you don’t have a chance. We’ll break down how to set your big goals, how to benchmark them against other clubs, and how to assess them to make sure you stay on track.
There’s an art to building a great group fitness timetable. Here we offer some advice on how many classes to schedule, how often you schedule them and the right mix of classes for your club.
Recruiting great instructors is the single most important step in a successful launch. We show you how to identify, recruit and train rock-star instructors that will get members through the doors of your club.
Train your whole team on how group fitness can drive greater retention and lifetime value in your club. We have training best practice, materials and exercises to get everyone up to speed, fast.
Hear proven techniques to leverage your club’s new programme to reach new and existing customers. You’ll hear advice on how to run a great launch event, how to market your instructors and how to take advantage of marketing campaigns from Les Mills to support your programme for launch and beyond.
Learn about 5 key ways to help maximise your partnership with Les Mills. From stakeholders, sales teams and marketing engagement to how to use Brand Central for asset selection. Welcome aboard and get stuck in!
If you need further assistance to launch your new programme, please reach out to our team on imea.info@lesmills.com.
