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    Case studies

    All Topics Instructor insights Fitness trends Acquisition & retention Case studies Research Audience insights Partnerships
    Post-lockdown GX: How to build back better

    Post-lockdown GX: How to build back better

    One of the biggest premium clubs in the Middle East, Abu Dhabi Country Club is famed for its comprehensive group fitness offering spanning six studios. But when COVID-19 decimated the timetable, Group Exercise Manager Amir H Behforooz devised a radical plan to build back better. He shares the secret to bumper attendances in a post-lockdown landscape...
    All Topics Instructor insights Fitness trends Acquisition & retention Case studies Research Audience insights Partnerships

    MOST RECENT

    All Case studies Articles

    How thriving UK operator Places Leisure reached record class numbers
    How thriving UK operator Places Leisure reached record class numbers
    Pedal power: How Brick Bodies breathed new life into its cycle classes
    Pedal power: How Brick Bodies breathed new life into its cycle classes
    “The energy is electric” – inside the club where classes account for 80% of all visits
    “The energy is electric” – inside the club where classes account for 80% of all visits
    This club is tapping into the strength training trend to generate serious extra revenue
    This club is tapping into the strength training trend to generate serious extra revenue
    The smart way to build a buzz among members and boost bottom line
    The smart way to build a buzz among members and boost bottom line
    “As sticky as your favorite Netflix series.” How The Edge Fitness Clubs is filling studios with on-trend strength programming
    “As sticky as your favorite Netflix series.” How The Edge Fitness Clubs is filling studios with on-trend strength programming
    Village Gyms taps into strength training trend to turbocharge member attendance and engagement
    Village Gyms taps into strength training trend to turbocharge member attendance and engagement
    How to breathe new life into your timetable
    How to breathe new life into your timetable
    How this YMCA grew membership 88% after introducing Virtual classes
    How this YMCA grew membership 88% after introducing Virtual classes
    Princeton Club’s Omnifitness strategy is driving member loyalty
    Princeton Club’s Omnifitness strategy is driving member loyalty
    The Gold’s Gyms embracing Omnifitness to drive growth and attract younger members
    The Gold’s Gyms embracing Omnifitness to drive growth and attract younger members
    Bouncing back: The powerful playbook helping this community club hit new heights
    Bouncing back: The powerful playbook helping this community club hit new heights
    Group workout guru reveals 7 top tips for building an awesome Instructor team
    Group workout guru reveals 7 top tips for building an awesome Instructor team
    The evolving role of Virtual in driving club growth
    The evolving role of Virtual in driving club growth
    WATCH: The Les Mills Story
    (Video)
    The Atlantic Club’s tech-led transformation is bringing members more value
    The Atlantic Club’s tech-led transformation is bringing members more value
    Omnichannel fitness: The innovative YMCA taking workouts to the masses
    Omnichannel fitness: The innovative YMCA taking workouts to the masses
    The secret to this club’s rapid post-lockdown recovery
    The secret to this club’s rapid post-lockdown recovery
    The pioneering fitness hub winning fans with outdoor workouts
    The pioneering fitness hub winning fans with outdoor workouts
    How to lead your club through a crisis
    How to lead your club through a crisis
    How did Chinese clubs tackle coronavirus?
    How did Chinese clubs tackle coronavirus?
    Les Mills behind the scenes: Secrets of world-class workouts
    (Video)
    How this small family club chain is taking on the major players
    How this small family club chain is taking on the major players
    “It’s way less scary once you start” – How this top club deployed digital innovation to delight members during COVID
    “It’s way less scary once you start” – How this top club deployed digital innovation to delight members during COVID
    How this major operator rapidly adapted to the new fitness landscape
    How this major operator rapidly adapted to the new fitness landscape
    This bold new gym concept wants to democratize boutique fitness
    This bold new gym concept wants to democratize boutique fitness
    How this savvy club chain defied the pandemic to turbocharge its expansion
    How this savvy club chain defied the pandemic to turbocharge its expansion
    How to win with group workouts wherever your club is based
    How to win with group workouts wherever your club is based
    How to make your club stand-out in a saturated market
    How to make your club stand-out in a saturated market
    How Holmes Place packs out classes with a top-notch Instructor team
    How Holmes Place packs out classes with a top-notch Instructor team
    2020 vision: 10 trends set to shake-up fitness in the year ahead
    2020 vision: 10 trends set to shake-up fitness in the year ahead
    How Gold’s Gym harnesses group fitness to grow its 10,000+ member clubs
    How Gold’s Gym harnesses group fitness to grow its 10,000+ member clubs
    WellFit - Dubai Based Club bringing revolutionary fitness trends in the Middle East
    WellFit - Dubai Based Club bringing revolutionary fitness trends in the Middle East
    WellFit on Omnichannel Fitness and its innovation brought to the future of fitness.
    WellFit on Omnichannel Fitness and its innovation brought to the future of fitness.
    The Evolution of Fitness with Les Mills
    The Evolution of Fitness with Les Mills
    Strength in numbers: The power of group workouts
    Strength in numbers: The power of group workouts
    How 24 Hour Fitness empowers members through BODYCOMBAT
    How 24 Hour Fitness empowers members through BODYCOMBAT
    How to amaze members with a group fitness rock concert
    How to amaze members with a group fitness rock concert
    The YMCA growing group fitness by 55% per year
    The YMCA growing group fitness by 55% per year
    The premium club getting Millennials and Gen Z hooked on HIIT
    The premium club getting Millennials and Gen Z hooked on HIIT
    Secrets of success: 80-club Swedish chain STC
    Secrets of success: 80-club Swedish chain STC
    Swedish chain STC makes big gains by putting team through group fitness training
    Swedish chain STC makes big gains by putting team through group fitness training
    How to make HIIT the backbone of your boutique offering
    How to make HIIT the backbone of your boutique offering
    How to build an army of group fitness fans for your club
    How to build an army of group fitness fans for your club
    Why social exercise is key to the success of Dubai's TribeFit health club
    Why social exercise is key to the success of Dubai's TribeFit health club
    Business advice from fitness leaders: Magnus Wilhelmsson talks growth and tactics
    Business advice from fitness leaders: Magnus Wilhelmsson talks growth and tactics
    The secret weapon helping this club in Stockholm lock down prospective members
    The secret weapon helping this club in Stockholm lock down prospective members
    How China's hottest club used immersive fitness to fire up its membership
    How China's hottest club used immersive fitness to fire up its membership
    How to use your social channels to recruit new members
    How to use your social channels to recruit new members
    The cycle studio that never sleeps - and what you can learn from its success
    The cycle studio that never sleeps - and what you can learn from its success
    This UK chain increased GX attendance 40% by changing just one thing
    This UK chain increased GX attendance 40% by changing just one thing
    How to bet big on group cycle – and reap the rewards
    How to bet big on group cycle – and reap the rewards
    The pioneering health hub winning with group fitness
    The pioneering health hub winning with group fitness
    Les Mills – Learnings from 50 years in group fitness
    Les Mills – Learnings from 50 years in group fitness
    The boutique club charging US$32 per Les Mills class – and killing it
    The boutique club charging US$32 per Les Mills class – and killing it
    How this thriving club ramped up member referrals by 40%
    How this thriving club ramped up member referrals by 40%