YOUR CLUB COMPARE RESULTS
Based on numbers you supplied about your club, below are results showing how you compared to top performing clubs around the world.
Strength
Percentage of weekly classes
19%
Top Performers
0%
Your Club
Immediate Opportunities
Most clubs think strength workouts are for a narrow type of audience, but the science behind Les Mills proves that all ages appreciate and benefit from strength programs. It often depends on how you market it, an area where we’ve developed heaps of proven expertise.
Immediate Opportunities
You clearly know how popular strength workouts are and have planned your timetable to suit. However, through clever scheduling using shoulder slots and express formats, you could open up your timetable to attract even more members and increase your overall attendance.
You are currently below the recommended benchmark for strength training. This means you may be not be maximizing your timetable and studio usage to attract and retain more members through group fitness.
- Strength workouts are most highly-attended classes for a reason - they deliver what your members want. If you don’t have a strong strength offering in your studio your members may start looking elsewhere.
- Attracting more males into group fitness can come down to increasing your strength offering, which is easy if you take advantage of express formats in shoulder slots.
- Strength remains the most popular group fitness category globally. BODYPUMP is not the only option - we can help you deliver a variety of quality strength workouts.
Immediate Opportunities
Most clubs think strength workouts are for a narrow type of audience, but the science behind Les Mills proves that all ages appreciate and benefit from strength programs. It often depends on how you market it, an area where we’ve developed heaps of proven expertise.
You are currently above the recommended benchmark for strength workouts. This means you may be underperforming in other areas, and missing out on maximizing member attendance.
- Overwhelmingly, consumer research shows modern members today are seeking a balanced routine. Considering this, it would be very beneficial to complement your strong strength offering with a mind/body program like BODYBALANCE.
- Express formats can be a great way to improve the balance of your timetable. Offering a 30 or 45min BODYPUMP workout may enable you to add a 30min LES MILLS GRIT or BODYCOMBAT class into a gap – you’ll satisfy members seeking strength training, and provide alternative options for new members.
- Offering complementary classes in slots that shoulder your strength classes is a great way to trial different options. A schedule analysis with one of our experts can quickly identify the areas of your timetable that could work harder for you.
Immediate Opportunities
Most clubs think strength workouts are for a narrow type of audience, but the science behind Les Mills proves that all ages appreciate and benefit from strength programs. It often depends on how you market it, an area where we’ve developed heaps of proven expertise.
Cycle
Percentage of weekly classes
18%
Top Performers
0%
Your Club
Immediate Opportunities
All that space and all those bikes could be working much harder for you! Globally, on average, only 7% of members participates in cycle classes. But in the world's best clubs, 20% of members attend cycle classes - and they really reap the rewards. Find out why…
Immediate Opportunities
You are putting your cycle studio to good use! But if most of your classes are live (rather than virtual), you may be over-investing in your cycle offering, and this could be detrimental to the rest of your timetable.
You are currently below the recommended benchmark for cycle training. This means your investment in your cycle studio is not returning as much as it could.
- 51% of people doing cycle classes are taking them outside of your club! Our research shows a variety of workout options is what keeps members coming. There is real value in providing RPM for endurance training, LES MILLS SPRINT for intensity and THE TRIP for entertainment.
- Your cycle studio should be in use for 80% of your opening hours. You can achieve this by offering Virtual programming and various cycle formats - enabling members to experience the benefits of different types of cycle workouts.
- Make use of shorter formats. Offering two LES MILLS SPRINT classes back-to-back in busy slots (instead of longer workouts) will instantly double your capacity per hour and the number of classes offered on your schedule.
Immediate Opportunities
All that space and all those bikes could be working much harder for you! Globally, on average, only 7% of members participates in cycle classes. But in the world's best clubs, 20% of members attend cycle classes - and they really reap the rewards. Find out why…
You are currently above the recommended benchmark for cycle training. This means you may be underperforming in other areas and missing out on maximizing member attendance.
- Is your studio in use for 80% of your opening hours? If so, it sounds like you are over-indexing on cycle and could benefit from increasing your amount of strength and core classes. You should also consider HIIT programming - LES MILLS GRIT appeals to the same member profiles as many of our cycle programs.
- While a strong cycle offering is a great way to appeal to male members, we suggest you don’t underestimate the value of LES MILLS GRIT - it satisfies the same demands for power, intensity and high energy that our cycle programs do.
- While Virtual classes in your cycle studio are a must, so is variety. To ensure members are getting the optimal experience and results, you should have at least 3 different class formats. Our experts can help you schedule the types of classes that will best drive attendance with your demographics.
Immediate Opportunities
All that space and all those bikes could be working much harder for you! Globally, on average, only 7% of members participates in cycle classes. But in the world's best clubs, 20% of members attend cycle classes - and they really reap the rewards. Find out why…
Dance
Percentage of weekly classes
17%
Top Performers
0%
Your Club
Immediate Opportunities
Nothing embodies the fun of group fitness more than a dance workout. This is why dance is one of the most popular categories for regular and ad hoc attendance.
Immediate Opportunities
You are clearly aware of the universal appeal of dance, one of the most popular categories. But your dance participants don’t just want to dance. It's important that you find balance on your timetable by offering other complementary classes.
You are currently below the recommended benchmark for dance. This means you may be not be maximizing your timetable and studio usage to attract and retain more members through group fitness.
- Extra dance workouts can do amazing things for your revenue line. Over 30% of dance participants say they are also interested in personal training. Dance workouts are a great recommendation for new members in a deconditioned state, and you can follow up with personal training offers down the line.
- Dance has universal appeal, with 43% of all group fitness regulars attending a dance workout. It holds significant appeal for your female members, with 70% of participants being women.
- Dance is a great timetable filler, as it is popular both at peak and off peak times. The instructor connection is crucial for a top performing dance class, so speak to our experts about how advanced training for instructors can increase attendance.
Immediate Opportunities
Nothing embodies the fun of group fitness more than a dance workout. This is why dance is one of the most popular categories for regular and ad hoc attendance.
You are currently above the recommended benchmark for dance. This means you may be underperforming in other workout categories and missing out on maximizing member attendance.
- Yoga is the second most popular category for dance attendees - 36% of them also taking yoga regularly. So it could be worth replacing some of your dance coverage with a mind/body offering. This shouldn’t require a studio change or additional equipment.
- Dance has strong female appeal (70% of participants), so it is important you consider this when selecting replacement classes.
- The instructor connection is crucial for top performing dance classes, so invest in classes that are taken by your top instructors. Speak to our experts about how advanced training for instructors can increase attendance.
Immediate Opportunities
Nothing embodies the fun of group fitness more than a dance workout. This is why dance is one of the most popular categories for regular and ad hoc attendance.
Mind-Body
Percentage of weekly classes
13%
Top Performers
0%
Your Club
Immediate Opportunities
These days members are looking for balance in their workout schedule. So, not only are mind/body classes great for beginners, they also appeal to seasoned exercisers. By increasing your mind/body offering you’ll see those members who occupy your weights area also appearing in your studio too.
Immediate Opportunities
There are a multitude of class options in the broad mind/body category, so it can be easy for it to dominate your group fitness timetable. Unless you have a specific mind/body studio, be careful you aren't giving your members paralysis of choice.
You are currently below the recommended benchmark for mind/body sessions. This means you may be not be maximizing your timetable and studio usage to attract and retain more members through group fitness.
- Mind/body is a broad category and most clubs benefit from having several class options for members to choose from. On average 30% of all members regularly attend a mind/body class, so ensure you have enough classes scheduled in peak times to satisfy.
- Previously considered a predominantly female category, it may surprise you to learn that 37% of all mind/body attendees are male.
- Finding the right balance on your schedule can be difficult, particularly if you default to offering mind/body during off peak slots. Our experts can help you avoid these pitfalls, analyzing your timetable to find the best solution for your club.
Immediate Opportunities
These days members are looking for balance in their workout schedule. So, not only are mind/body classes great for beginners, they also appeal to seasoned exercisers. By increasing your mind/body offering you’ll see those members who occupy your weights area also appearing in your studio too.
You are currently above the recommended benchmark for mind/body programs. This means you may be underperforming in other workout categories and missing out on maximizing member attendance.
- Yoga and Pilates classes have excellent cross-over participation rates with higher-energy alternatives like Step aerobics (32%) and Dance (36%).
- Choose the top two performing class formats and limit your mind/body offering to those. Make sure your class descriptions are accurate, so members are aware of exactly what the class is.
- Finding the right balance on your schedule can be difficult, particularly if you default to offering mind/body during off peak slots. Our experts can help you avoid these pitfalls, analyzing your timetable to find the best solution for your club.
Immediate Opportunities
These days members are looking for balance in their workout schedule. So, not only are mind/body classes great for beginners, they also appeal to seasoned exercisers. By increasing your mind/body offering you’ll see those members who occupy your weights area also appearing in your studio too.
Hiit
Percentage of weekly classes
7%
Top Performers
0%
Your Club
Immediate Opportunities
Attracting new members is costly, particularly if you don't have what they are looking for. HIIT has quickly become one of the best offerings when it comes to attracting new members, especially the younger generations. 52% of them are after guaranteed results, so marketing your HIIT offering can be a convincing way to entice them into membership.
Immediate Opportunities
It is tempting to capitalize on a trend, but it’s important to remember that HIIT is not for everyone. Our sports scientists recommend that HIIT participants have a minimum fitness level, and some group fitness experience. If you have too much HIIT on your schedule you may not have enough choice for those seeking less intense options.
You are currently below the recommended benchmark for HIIT. This means you may be not be maximizing your timetable and studio usage to attract and retain more members through group fitness.
- If you are going to promise the transformative benefits of HIIT, you need to ensure you’re offering a true HIIT experience – as there are lots of programs that don’t meet the strict guidelines for HIIT classification. Our experts will happily take you through what constitutes HIIT, explaining the science-backed development of LES MILLS GRIT and the studies that have proven it gets results.
- Facility adoption rate for HIIT has grown 30%, but at the same time the boutique share of wallet has grown 121%! You can compete against the boutiques for the 25% of all members that want HIIT by offering multiple classes. Both LES MILLS GRIT and LES MILLS SPRINT are ideal HIIT options for members seeking intense training.
- Offering a program less than 3 times a week is not ideal – as you face challenges when it comes to instructor substitution and marketing. If you don't feel you are getting enough attendance to justify more HIIT workouts, talk to our experts who can help you identify the best time slots to improve your workout performance.
Immediate Opportunities
Attracting new members is costly, particularly if you don't have what they are looking for. HIIT has quickly become one of the best offerings when it comes to attracting new members, especially the younger generations. 52% of them are after guaranteed results, so marketing your HIIT offering can be a convincing way to entice them into membership.
You are currently above the recommended benchmark for HIIT. This means you may be underperforming in other workout categories and missing out on maximizing member attendance.
- Often clubs over-indexing in HIIT are not offering an attractive mind/body alternative to appeal to those same members. Overwhelmingly our consumer research says members are looking for a balanced routine. So offer your HIIT attendees something to help them achieve that through a program like BODYBALANCE.
- Are your members getting the balance they need? Our ACSM-published research suggests the maximum prescription of HIIT, showing how the benefits are reduced after more than 2 classes per week. This highlights the need to help members achieve a balanced training schedule.
- Take advantage of the express format of HIIT by pairing HIIT workouts with other complementary classes on your timetable. Speak to our experts to review your workout schedule in detail and discover what pairings make sense for your members.
Immediate Opportunities
Attracting new members is costly, particularly if you don't have what they are looking for. HIIT has quickly become one of the best offerings when it comes to attracting new members, especially the younger generations. 52% of them are after guaranteed results, so marketing your HIIT offering can be a convincing way to entice them into membership.
Martial Arts
Percentage of weekly classes
6%
Top Performers
0%
Your Club
Immediate Opportunities
Want to attract members who will come more often and stay for longer? Increasing your offering in martial arts could be the answer.
Immediate Opportunities
If you are offering your martial arts workouts in peak or shoulder times during the week you are likely to be catering to your members adequately. By scheduling it more often, you are robbing yourself of opportunities to capitalize on attendance from other categories.
You are currently below the recommended benchmark for martial arts training. This means you may be not be maximizing your timetable and studio usage to attract and retain more members through group fitness.
- There is a 42% cross-over between strength and martial arts, which means it’s an attractive combination for your members. Both BODYPUMP and BODYCOMBAT come in express formats, so try scheduling them together in peak and shoulder slots to increase attendance in both.
- 86% of martial arts class participants visit their club more than 3 times per week. When it comes to attendance frequency they outperform every other group – so the more members you satisfy with martial arts classes, the more likely you are to increase your retention.
- Offering a program less than 3 times a week is not ideal – as you face challenges when it comes to instructor substitution and marketing. If you don't feel you are getting enough attendance to justify more martial arts classes, talk to our experts who can help you identify the best time slots to improve your class performance.
Immediate Opportunities
Want to attract members who will come more often and stay for longer? Increasing your offering in martial arts could be the answer.
You are currently above the recommended benchmark for martial arts training. This means you may be underperforming in other workout categories and missing out on maximizing member attendance.
- Intelligent coaching from quality instructors is what is most valued by martial arts participants. Make sure you are not spreading your top instructors too thin by offering an abundance of martial arts workouts. Consider swapping a few slots to strength classes, as strength training has a 42% cross over with martial arts.
- What else appeals to martial arts fans? Surprisingly, 41% of martial arts group fitness participants also do dance workouts. It seems the synchronization and the musicality of movement makes dance a great timetable alternative.
- The instructor connection is crucial for top performing martial arts classes, so invest in classes that are taken by your top instructors. Speak to our experts about how advanced training for instructors can increase attendance.
Immediate Opportunities
Want to attract members who will come more often and stay for longer? Increasing your offering in martial arts could be the answer.
Core
Percentage of weekly classes
7%
Top Performers
0%
Your Club
Immediate Opportunities
We have moved on from the era of wanting rock hard abs for aesthetics only. These days consumers recognize the wide-ranging benefits of core strength – so help your members by offering them more chances to achieve this.
Immediate Opportunities
Core strength is important, but most members will be wanting a full body workout more often than a core workout. If you offer lots of core classes you may be offering members too much choice and impacting your attendance performance for each class.
You are currently below the recommended benchmark for core training. This means you may be not be maximizing your timetable and studio usage to attract and retain more members through group fitness.
Our global research indicates 23% of all group fitness participants are doing core classes, and 85% of them are under 40! So upping your core offering is a great way to target younger members.
Our global consumer data shows 41% of core class participants also do dance classes. So consider slotting in a 30min core workout alongside your dance classes and watch your attendance grow!
Core workouts should always attract strong attendances, in excess of 85% for every class. If you’re not currently achieving this, our experts can help you find the best solution to ensure every schedule slot is delivering.
Immediate Opportunities
We have moved on from the era of wanting rock hard abs for aesthetics only. These days consumers recognize the wide-ranging benefits of core strength – so help your members by offering them more chances to achieve this.
You are currently above the recommended benchmark for core training. This means you may be underperforming in other workout categories and missing out on maximizing member attendance.
- Running core classes too often can put members at risk. Often participants feel tempted to combine two 30min workouts, but it is not safe to undertake a strength workout following core training. Help members resist the temptation by not scheduling core training next to strength workouts.
- Not sure what to replace core classes with? Balance out your timetable and keep your members satisfied with more strength classes or even dance - 41% of core class participants also attend dance workouts!
- The broad appeal of LES MILLS CORE makes it a great timetable filler, but there are plenty other express options that will drive attendances across the board. Our experts can help you analyze what will best suit your demographics and performance needs.
Immediate Opportunities
We have moved on from the era of wanting rock hard abs for aesthetics only. These days consumers recognize the wide-ranging benefits of core strength – so help your members by offering them more chances to achieve this.
Other
Percentage of weekly classes
13%
Top Performers
0%
Your Club
Immediate Opportunities
Other is often a "catch-all" category that represent both niche programs and any service specific programs you run. Having too much of your timetable devoted to this category is likely to have an impact on the majority of your members.
Immediate Opportunities
Other is often a "catch-all" category that represent both niche programs and any service specific programs you run. Having too much of your timetable devoted to this category is likely to have an impact on the majority of your members.
You are currently below the benchmark for this category. As long as you are seeing a healthy distribution of program types in other areas of your timetable, being under here is not usually a concern.
Immediate Opportunities
Other is often a "catch-all" category that represent both niche programs and any service specific programs you run. Having too much of your timetable devoted to this category is likely to have an impact on the majority of your members.
You are currently above the recommended benchmark for this category. This means you may be sacrificing a timetable that appeals to the majority of your members to satisfy a minority.
- Satisfying minority groups with the odd class here and there can seem harmless, but the classes add up. Pretty soon you find yourself with a large proportion of your timetable devoted to a random assortment. Look at the performance of individual classes through attendance figures, and judge whether the class deserves its time on your timetable.
- Less is definitely more. Members can get paralyzed by choice, and don't always see the benefit of classes that are only available once or twice a week (usually at times they are unable to attend). Unless your “other” classes relate to a specific facility (like Aqua) they should always be on during off-peak times.
- Did you end up with a large number of classes in this “other” category because you didn’t know where to categorize them? Our experts can help you understand your true mix by analyzing your timetable and making tailored recommendations.
Immediate Opportunities
Other is often a "catch-all" category that represent both niche programs and any service specific programs you run. Having too much of your timetable devoted to this category is likely to have an impact on the majority of your members.