LES MILLS+
AFFILIATE PROGRAMME


BOOST MEMBER VALUE

LES MILLS+ Affiliate Programme

Boost

RETENTION & REVENUE

STRENGTHEN

CLUB COMMUNITY

Attract

NEW MEMBERS

YOUR MEMBERS EXPECT TO TRAIN WHERE AND WHEN THEY WANT

85% of gym members train at home
67% of those use digital platforms¹

Integrating LES MILLS+ as an at-home workout option for your members increases the value of their club experience, and earns you more revenue.

It happened today! Someone tried Les Mills+ and showed up in my BODYPUMP® class this morning! The plan is working! She said she loved being able to try the class on her own and then even as a new exerciser she was EXCITED to get to a live class! No joke she stood in the front row and loved it. #success

Amy Perry

MORE VALUE FOR YOU FROM EVERY MEMBER

Become a LES MILLS+ affiliate and boost your club’s revenue. You know your members workout at home – now you can earn from it.

  • 1. PROTECT YOUR CLUB’S PATCH

    Chances are your members already pay to train at home. Keep your market share and maintain engagement by integrating a home workout solution.

  • 2. GREATER REVENUE PER MEMBER

    Including an at home online workout option adds value to your member proposition, while generating extra revenue per month per member.

  • 3. ATTRACT NEW MEMBERS

    An online platform promoting your live workouts can be a powerful acquisition channel, driving new members to experience more classes.

  • 4. INCREASE MEMBER RETENTION

    Many members drop out by month six. Why? Their attendance is too low to see results². A home option makes it easier to work out 3-5 times a week.

  • 5. RE-ENGAGE LAPSED MEMBERS

    21% of adults are lapsed fitness members¹. An online workout offer gives you a powerful reason to reconnect with inactive and unconverted leads.

You’re already a Les Mills partner*

Here’s your opportunity to earn as an affiliate.

  • As easy as promoting a web link to your network to join LES MILLS+
  • Provides your members with a discounted rate
  • You receive a revenue share on all member subscriptions
  • No cost to your facility and low touch
  • Marketing tools to drive subscriptions via your website, email blasts and social media
  • Ideal to include with all new memberships
  • Provides an opportunity for re-engaging lapsed members and unconverted prospects

* The LES MILLS+ affiliate programme is exclusive to Les Mills partners.