Power up with leading-edge marketing

Partners of Les Mills have access to our high quality, regularly-updated branding, campaign and promotional material. We produce ready-to-use web and social assets, as well as material you can customize for your club including posters to get your members excited about new releases and class passes to entice new members to try you out. You can also draw on the expertise, support and resources of our global marketing team to assist in your strategy.

Access materials to help you run a launch event for your new workouts, run a program campaign to engage members to try the class and grow your attendance numbers, run a recruitment campaign to find and train new Instructors and design wallpapers with the latest images from the Les Mills photoshoots.

Always fresh

New quarterly launch campaigns, program-specific campaigns, images shot by world-leading photographers, digital and video assets and studio wallpapers are constantly being made available for our partners to use.

How-to marketing

Every campaign comes with an easy to follow guide which includes ideas on bringing it to life in your club. Breaking down the marketing jargon, linking you directly to download the assets you want and providing an example social media calendar, this easy to follow guide ensures your marketing has the strategy. Even if you're not a marketing expert, you can use our expertise to create compelling messages for potential and existing members.

Marketing Studio

Les Mills partners have access to our marketing assets platform, Marketing Studio. This fully searchable portal houses everything available to you including quarterly campaigns, social tiles, trailer videos and customisable templates.

You can log in to Marketing Studio here or find out more about Marketing Studio here.

Want to know more about powering up your club’s marketing with Les Mills? Get in touch today.