Les Mills – the group exercise leader famous for programs such as BODYCOMBAT™, BODYPUMP™ and BODYBALANCE™ – is on a mission to create a fitter planet for all by making fitness as accessible and convenient as possible. Les Mills has always championed the ‘live’ effect and the incredible benefits that can be reaped from working out as a collective. However, recognizing that life is busier than ever, it launched a digital offering in the form of LES MILLS+ to provide customers with access to thousands of on-demand workouts wherever they are.
The partnership with Gympass seeks to address the findings of Les Mills’ recent Global Fitness Report which found that 56% of employees said their workplace did not currently offer a wellness program, with Gympass and Les Mills looking to simplify health and wellness options for employers. The new deal will bring the authentic Les Mills club experience into the homes and workplaces of thousands of Gympass members enabling them to access LES MILLS+. The partnership will further enrich the Gympass digital offering while bringing a new corporate audience to Les Mills.
Clive Ormerod, CEO of LES MILLS said: “We’re really excited to be partnering with Gympass and providing its corporate customers with our unique Les Mills digital offering to bring fresh motivation for employees to enjoy everyday movement.
“This is an ideal time for this partnership as employees and employers have now had time to respond and react to the flexible working initiatives instigated by the pandemic. As a result, the new hybrid workforce requires a new, dynamic fitness offering. The Les Mills digital offering is perfectly equipped to deal with this demand by allowing the workforce to access a plethora of on-demand, digital workouts, enabling employees to create a fitness regime that suits them.”
Massi Sardi, VP of Partnerships at Gympass, said: “The partnership with Les Mills is the latest addition to our global wellness portfolio, bringing its world-famous workouts to our users. Gympass and Les Mills have a shared desire to create a fitter workforce – Les Mills’ dynamic offering of over 1,500 digital workouts, from high-intensity interval training to meditative yoga, ensures that everyone will be able to find a form of fitness to fall in love with through the new partnership.”
ENDS
Media requests: press@lesmills.com
About Gympass
Gympass is a complete corporate wellbeing platform that ignites and fuels every journey to feel good. We do this by reinventing wellbeing, making it universal, engaging, and accessible. Worldwide companies rely on Gympass' unmatched variety, convenience, and flexibility to support their employees’ health and happiness. With over 50,000 fitness partners, 1,300 on-demand classes, 2,000 hours of meditation, weekly 1:1 therapy sessions, and hundreds of personal trainers, Gympass supports every wellbeing journey. We partner with best-in-class wellbeing providers in multiple markets across North America, Latin America, and Europe
About Les Mills
Les Mills is the global leader in group fitness and creator of 20 programs available in leading fitness facilities around the world. Les Mills programs include the world’s first group exercise resistance training workout BODYPUMP, BODYCOMBAT (martial arts), RPM (indoor cycling), BODYBALANCE (yoga), LES MILLS GRIT (30-minute high-intensity interval training) and the revolutionary immersive cycle experience, THE TRIP. Each workout is refreshed and updated with new choreography and music every three months.
The company was founded by Les Mills – a four-time Olympian and head coach of New Zealand’s track and field team – who opened his first gym in 1968 with the aim of taking elite sports training to the masses. Today, Les Mills workouts are delivered by 140,000 certified instructors in 21,000 clubs across 100 countries and are available as live, livestream, virtual and immersive classes, as well as via the LES MILLS+ streaming platform.