CHICAGO, NOVEMBER 15, 2021 – Les Mills today announced it has partnered with Virgin Pulse, a leading global provider of tech-enabled wellbeing solutions, making its LES MILLS+ home workout streaming platform available for contract through Virgin Pulse to employers and health plans internationally.
Les Mills’ company’s pre-configured benefits are available to eligible employees and health plan members through Virgin Pulse’s Homebase for Health® solution, a single-entry point to comprehensive digital capabilities, live services and an expansive partner ecosystem. Combined with personalized recommendations and incentives, the platform guides members to make the best possible decisions at every stage of their health and wellbeing journey.
A global leader in group fitness programming, Les Mills has been helping people around the world stay fit for over 50 years. The company’s science-backed group fitness programs are used by millions of people each week and feature a wide variety of classes from strength training and HIIT, to yoga and indoor cycling workouts.
“This partnership is an exciting growth opportunity for us,” said Sean Turner, CEO of Les Mills U.S. “It’s a chance to introduce our award-winning fitness programming to a wider audience, and to help employers support their employees with better fitness offerings at a time when they can truly benefit from these services.”
Virgin Pulse’s industry-leading engagement levels increase partner program visibility and utilization through streamlined company adoption, seamless integration and member incentives. To help members develop healthy behaviors and manage chronic conditions, Virgin Pulse makes it easy to access the LES MILLS+ app featuring more than 1,000 online workouts for all levels of fitness led by world-class instructors.
As a certified, global partner, Les Mills helps employers and health plans eliminate administrative burdens including privacy and security reviews, procurement and contracting, product configuration, reporting and invoicing.
Virgin Pulse improves member outcomes by unifying and simplifying member health and wellbeing through a personalized one-stop shop to meet the current and future needs of employers and health plans. Virgin Pulse can help companies build a culture of health and decrease healthcare costs by leveraging Les Mills’ science-backed, results-driven programming.
About Les Mills - Global Fitness Brand
A global leader in group fitness programming, Les Mills has been providing people with innovative ways to exercise for over 50 years. Les Mills is the creator of 20 science-backed group fitness programs, including BODYPUMP® (weights), BODYFLOW™ (yoga with elements of Tai Chi and Pilates), BODYCOMBAT® (martial arts), RPM® (indoor cycling), LES MILLS GRIT® (30-minute high intensity interval training), and the revolutionary immersive cycle experience THE TRIP™. LES MILLS workouts are delivered by 140,000 certified instructors in 21,000 clubs across 110 countries. Over 1,000 fitness classes are available for at-home exercisers via the Les Mills+ streaming platform. Every week, millions of people get fit with Les Mills. For more information, visit www.lesmills.com
For media inquiries, please contact:
Melissa@dunnpelliermedia.com
