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Case studies

All Topics Instructor insights Fitness trends Acquisition & retention Case studies Research Audience insights
How thriving UK operator Places Leisure reached record class numbers

How thriving UK operator Places Leisure reached record class numbers

Sarah Roberts is Head of Fitness at Places Leisure, a leading UK social enterprise with 80 sites. Winner of The Active Citizenship Award at FIBO 2024, Sarah explains how an innovative approach to growing the market and nurturing new talent has led to record class numbers and thriving facilities.
All Topics Instructor insights Fitness trends Acquisition & retention Case studies Research Audience insights

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All Case studies Articles

How this university is inspiring new generations of fitness fans
How this university is inspiring new generations of fitness fans
How raising the bar on equipment helped Merritt supercharge its studios
How raising the bar on equipment helped Merritt supercharge its studios
Freedom Leisure is inspiring young people to get moving – and the results are seriously impressive
Freedom Leisure is inspiring young people to get moving – and the results are seriously impressive
How to win over studio-shy members with compelling marketing and cutting-edge programming
How to win over studio-shy members with compelling marketing and cutting-edge programming
How this family-run club turned disaster into triumph
How this family-run club turned disaster into triumph
Obsessing the timetable: How this operator embraced boutique to boost classes by 50%
Obsessing the timetable: How this operator embraced boutique to boost classes by 50%
Pedal power: How Brick Bodies breathed new life into its cycle classes
Pedal power: How Brick Bodies breathed new life into its cycle classes
“The energy is electric” – inside the club where classes account for 80% of all visits
“The energy is electric” – inside the club where classes account for 80% of all visits
This club is tapping into the strength training trend to generate serious extra revenue
This club is tapping into the strength training trend to generate serious extra revenue
The smart way to build a buzz among members and boost bottom line
The smart way to build a buzz among members and boost bottom line
“As sticky as your favorite Netflix series.” How The Edge Fitness Clubs is filling studios with on-trend strength programming
“As sticky as your favorite Netflix series.” How The Edge Fitness Clubs is filling studios with on-trend strength programming
Village Gyms taps into strength training trend to turbocharge member attendance and engagement
Village Gyms taps into strength training trend to turbocharge member attendance and engagement
How to breathe new life into your timetable
How to breathe new life into your timetable
How this YMCA grew membership 88% after introducing Virtual classes
How this YMCA grew membership 88% after introducing Virtual classes
Princeton Club’s Omnifitness strategy is driving member loyalty
Princeton Club’s Omnifitness strategy is driving member loyalty
The Gold’s Gyms embracing Omnifitness to drive growth and attract younger members
The Gold’s Gyms embracing Omnifitness to drive growth and attract younger members
Bouncing back: The powerful playbook helping this community club hit new heights
Bouncing back: The powerful playbook helping this community club hit new heights
Group workout guru reveals 7 top tips for building an awesome Instructor team
Group workout guru reveals 7 top tips for building an awesome Instructor team
The evolving role of Virtual in driving club growth
The evolving role of Virtual in driving club growth
WATCH: The Les Mills Story
(Video)
The Atlantic Club’s tech-led transformation is bringing members more value
The Atlantic Club’s tech-led transformation is bringing members more value
Omnichannel fitness: The innovative YMCA taking workouts to the masses
Omnichannel fitness: The innovative YMCA taking workouts to the masses
Post-lockdown GX: How to build back better
Post-lockdown GX: How to build back better
The secret to this club’s rapid post-lockdown recovery
The secret to this club’s rapid post-lockdown recovery
The pioneering fitness hub winning fans with outdoor workouts
The pioneering fitness hub winning fans with outdoor workouts
How to lead your club through a crisis
How to lead your club through a crisis
How did Chinese clubs tackle coronavirus?
How did Chinese clubs tackle coronavirus?
Les Mills behind the scenes: Secrets of world-class workouts
(Video)
How this small family club chain is taking on the major players
How this small family club chain is taking on the major players
“It’s way less scary once you start” – How this top club deployed digital innovation to delight members during COVID
“It’s way less scary once you start” – How this top club deployed digital innovation to delight members during COVID
How this major operator rapidly adapted to the new fitness landscape
How this major operator rapidly adapted to the new fitness landscape
This bold new gym concept wants to democratize boutique fitness
This bold new gym concept wants to democratize boutique fitness
How this savvy club chain defied the pandemic to turbocharge its expansion
How this savvy club chain defied the pandemic to turbocharge its expansion
How to win with group workouts wherever your club is based
How to win with group workouts wherever your club is based
How to make your club stand-out in a saturated market
How to make your club stand-out in a saturated market
How Holmes Place packs out classes with a top-notch Instructor team
How Holmes Place packs out classes with a top-notch Instructor team
How Gold’s Gym harnesses group fitness to grow its 10,000+ member clubs
How Gold’s Gym harnesses group fitness to grow its 10,000+ member clubs
Strength in numbers: The power of group workouts
Strength in numbers: The power of group workouts
How 24 Hour Fitness empowers members through BODYCOMBAT
How 24 Hour Fitness empowers members through BODYCOMBAT
How to amaze members with a group fitness rock concert
How to amaze members with a group fitness rock concert
The YMCA growing group fitness by 55% per year
The YMCA growing group fitness by 55% per year
The premium club getting Millennials and Gen Z hooked on HIIT
The premium club getting Millennials and Gen Z hooked on HIIT
Secrets of success: 80-club Swedish chain STC
Secrets of success: 80-club Swedish chain STC
Swedish chain STC makes big gains by putting team through group fitness training
Swedish chain STC makes big gains by putting team through group fitness training
How to make HIIT the backbone of your boutique offering
How to make HIIT the backbone of your boutique offering
How to build an army of group fitness fans for your club
How to build an army of group fitness fans for your club
Why social exercise is key to the success of Dubai's TribeFit health club
Why social exercise is key to the success of Dubai's TribeFit health club
Business advice from fitness leaders: Magnus Wilhelmsson talks growth and tactics
Business advice from fitness leaders: Magnus Wilhelmsson talks growth and tactics
The secret weapon helping this club in Stockholm lock down prospective members
The secret weapon helping this club in Stockholm lock down prospective members
How China's hottest club used immersive fitness to fire up its membership
How China's hottest club used immersive fitness to fire up its membership
How to use your social channels to recruit new members
How to use your social channels to recruit new members
The cycle studio that never sleeps - and what you can learn from its success
The cycle studio that never sleeps - and what you can learn from its success
This UK chain increased GX attendance 40% by changing just one thing
This UK chain increased GX attendance 40% by changing just one thing
How to bet big on group cycle – and reap the rewards
How to bet big on group cycle – and reap the rewards
The pioneering health hub winning with group fitness
The pioneering health hub winning with group fitness
Les Mills – Learnings from 50 years in group fitness
Les Mills – Learnings from 50 years in group fitness
The boutique club charging US$32 per Les Mills class – and killing it
The boutique club charging US$32 per Les Mills class – and killing it
How this thriving club ramped up member referrals by 40%
How this thriving club ramped up member referrals by 40%
How Portugal's most successful chain used virtual to turbocharge its group fitness
How Portugal's most successful chain used virtual to turbocharge its group fitness
Your studio's secret weapon for boosting attendance and delighting members
Your studio's secret weapon for boosting attendance and delighting members