Inside YMCA 360: The content partnership powering growth across Ys nationwide
Discover how YMCA 360 unlocked enhanced programming, smoother operations, and member demand with strategic digital content
Les Mills
Fitness Trends
March 16, 2026
Infographic: The hidden barriers holding lifters back
Infographic revealing a snapshot of the biggest barriers holding strength fans back
Jo Bryce
Fitness Trends
March 16, 2026
Strength has a confidence crisis. Here’s how your club can solve it.
Strength is soaring – but not everyone is feeling confident. Find out why and how you can help.
Jo Bryce
Fitness Trends
March 16, 2026
Bring festival energy into your club and watch engagement soar
Discover why tapping into the power of fitness festivals drives loyalty and member engagement.
Les Mills
Acquisition & Retention
February 16, 2026
The pioneering strength upgrade CLUB4 members can’t get enough of
Video case study about how CLUB4 launched LES MILLS BODYPUMP HEAVY™ to members
Les Mills
Fitness Trends
February 16, 2026
Infographic: Why wellness is your next big opportunity
Infographic revealing the key stats driving member wellness demands
Jo Bryce
Fitness Trends
February 16, 2026
Wellness wins: Why 94% of members can’t live without their gym
Article about what wellness means to fitness consumers and the opportunity for clubs
Jo Bryce
Case Studies
January 22, 2026
A prescription for active living: How LES MILLS THRIVE is helping communities return to fitness
Article about the success of Les Mills Thrive for those returning to fitness
Les Mills
Fitness Trends
January 20, 2026
Infographic: The 2026 member mindset guide
Infographic with key insights from the 2026 Global Fitness Report
Jo Bryce
Fitness Trends
January 20, 2026
2026 Global Fitness Report: Strength and Wellness to drive next wave of member growth
The 2026 Global Fitness Report, based on insights from over 10,000 global fitness consumers, reveals a sector that’s thriving – and evolving fast.
Jo Bryce
Acquisition & Retention
January 19, 2026
Your 2026 group training playbook: An operator’s guide
From programming and studio design, to Instructor recruitment and virtual integration, a clear strategy for group training is central to its success.
Jo Bryce
Case Studies
January 9, 2026
Pedal Power: How Bay Club quadrupled group cycle attendance
Case study about how to grow group fitness attendance with cycle classes
Jo Bryce
Case Studies
December 5, 2025
From members to motivators: Operator hacks for recruiting Instructors
Mel Tempest talks us through identifying new Instructors from class participants.
Jo Bryce
Case Studies
November 17, 2025
The university driving student Instructor growth and attendance with on-trend programming
University of Iowa drives growth in Instructors and gym attendance with thoughtful programs.
Les Mills
Fitness Trends
November 14, 2025
5 game-changing fitness learnings from 2025
2025 was a year of rich insights for fitness operators. From identifying clubs’ most valuable members to harnessing the power of habits and community, here are five standout lessons that helped move the dial.
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