Give your club the edge in the fight for the next generation of members. Creativity, innovation, and practicality combine to bring a blockbuster boutique experience into your club. One that fitness fans can’t resist.
GENERATION ACTIVE’S GONE WILD FOR LES MILLS BOUTIQUE
In-club trials saw a 79% increase in new joiners after just nine months.
Les Mills Boutique brings in members who are younger and more engaged.
"Since adding LES MILLS Boutique we've seen younger audiences streaming through our doors and better business outcomes."
- Ish Cheyne, Head of Fitness, Les Mills New Zealand.
BOUTIQUE BUSINESS MODEL
Experiential spaces and studio fit-outs, tailored to your club to create a premium boutique experience your members will love. The concept can be integrated into existing clubs or exist as a standalone site.
SPECIALIZED WORKOUTS
Fuel Generation Active's appetite for adventure and engaging experiences. We've developed three future-focused training styles to give young members the variety and specialization they crave.
FITNESS COMMUNITY
Masters of motivation, a new breed of coach and instructor training bringing your boutique community to life through the power of connection.
BRAND + OPERATIONS
Heavy emphasis is placed on experience and aesthetics to create a memorable and share-worthy environment to attract younger audiences.
FUNCTIONAL TRAINING, ATHLETIC PERFORMANCE, HUMAN MOVEMENT
COMPLETE BOXING CONDITIONING
Let us know your interest and we will help you create a successful launch at your club.
