We fill your floor with Motivated members

Ceremony and Conquer

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CONQUER THE BOUTIQUE BATTLEGROUND

Give your club the edge in the fight for the next generation of members. Creativity, innovation, and practicality combine to bring a blockbuster boutique experience into your club. One that fitness fans can’t resist.

GENERATION ACTIVE’S GONE WILD FOR LES MILLS BOUTIQUE

In-club trials saw a 79% increase in new joiners after just nine months.

Les Mills Boutique brings in members who are younger and more engaged.

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"Since adding LES MILLS Boutique we've seen younger audiences streaming through our doors and better business outcomes."
- Ish Cheyne, Head of Fitness, Les Mills New Zealand.

LEVEL UP YOUR CLUB WITH LES MILLS BOUTIQUE

BOUTIQUE BUSINESS MODEL

Experiential spaces and studio fit-outs, tailored to your club to create a premium boutique experience your members will love. The concept can be integrated into existing clubs or exist as a standalone site.

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SPECIALIZED WORKOUTS
Fuel Generation Active's appetite for adventure and engaging experiences. We've developed three future-focused training styles to give young members the variety and specialization they crave.

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FITNESS COMMUNITY
Masters of motivation, a new breed of coach and instructor training bringing your boutique community to life through the power of connection.

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BRAND + OPERATIONS
Heavy emphasis is placed on experience and aesthetics to create a memorable and share-worthy environment to attract younger audiences.