For the past decade, LES MILLS THE TRIP has played a huge part of SATS Stureplan, redefining the indoor cycling experience. We spoke with Adam Gripenblom a rewarded THE TRIP instructor, and Anna Johansson, Regional Group Fitness Manager at SATS, about what THE TRIP has meant for the club and its members over the years.
A Unique Selling Point That Drives Membership Growth
“The impact of THE TRIP has been incredible,” Anna Johansson says. “It has been and continues to be a major unique selling point (USP) for us. Not only has it attracted new members, but it has also increased class participation significantly.”
The immersive cycling experience, which combines high-energy workouts with stunning visuals, has transformed how members approach cardio training. “Many members have discovered a new love for endurance training thanks to THE TRIP. It’s fun, engaging, and keeps people coming back.” Anna says.
Anna Johansson, Regional Group Fitness Manager at SATS.
Adam Gripenblom has been a dedicated instructor for LES MILLS THE TRIP for many years. His passion and commitment to group fitness have not gone unnoticed, as he was honoured with the title of Group Fitness Instructor of the Year at SATS. Adam's classes are incredibly popular, often with long waiting lists, a testament to his engaging teaching style and the immersive experience he creates for his participants. We asked Adam about his experience over the years.
Adam Gripenblom, THE TRIP Instructor at SATS.
Hi Adam, how has your experience been as an instructor for THE TRIP?
It’s been absolutely amazing! Every single class is a blast – it’s fun, it’s intense, and it’s incredibly rewarding. Seeing people get lost in the experience, pushing their limits, and leaving the room feeling energized and accomplished is just the best feeling ever. And on top of that, I’ve grown so much as an instructor. It’s been a wild and exciting journey!
What initially drew you to become an instructor for THE TRIP, and what has kept you motivated over the years?
I was already a LES MILLS Trainer/Presenter for RPM and LES MILLS SPRINT, so cycling was a huge part of my life. But when I first experienced THE TRIP – wow! It was like stepping into a whole new dimension of training. The visuals, the music, the way it just transports you into another world… I was hooked from the very first class. It wasn’t just cycling anymore; it was an adventure. That feeling, that thrill, is what has kept me motivated. And of course, seeing the excitement and transformation in my participants makes every class worth it!
How do you adapt your teaching style to keep classes engaging and exciting for participants?
Energy is EVERYTHING! I make sure to bring enthusiasm, motivation, and a real sense of connection to every class. I want people to feel like they’re not just in a workout – they’re part of something epic. I also try to read the room and adapt to who’s there. If it’s a group of first-timers, I’ll focus on guiding them through the experience and making them feel comfortable. If it’s a bunch of regulars, I’ll challenge them to push harder, try new things, and really level up. The key is making it feel personal, fun, and a little bit like an adventure every single time!
What kind of feedback do you typically receive from members about THE TRIP?
The most common thing I hear is, “I totally forgot I was working out!” People love how the immersive visuals and music make time fly. I’ve had members say it’s the only cardio they actually enjoy, which is a huge compliment! Others talk about how it’s helped them improve their endurance or how it gives them that extra motivation to push themselves. And of course, there are always those who say, “That was insane – when’s the next class?!”
Can you share any specific success stories or transformations that members have experienced through THE TRIP?
So many! I’ve had people who never thought they’d enjoy cycling become obsessed with it after trying THE TRIP. One member told me they used to struggle with motivation, but now they look forward to every class because it doesn’t feel like a workout – it feels like an experience. Another one went from barely making it through a class to smashing every sprint and hill climb within a few months. Seeing those transformations, both physically and mentally, is the most rewarding part of being an instructor.
How has being an instructor for THE TRIP contributed to your professional growth and development?
It’s taken my coaching to a whole new level! Teaching THE TRIP isn’t just about giving cues – it’s about storytelling, energy, and connection. I’ve learned how to create an atmosphere that pulls people in and keeps them engaged. It’s also challenged me to stay innovative, keep improving my coaching techniques, and always bring my best self to class. And honestly, the confidence and skills I’ve gained from this experience have helped me in so many other areas of my professional life too.
What advice would you give to new instructors who are just starting with THE TRIP?
First of all – enjoy the ride! THE TRIP is something truly special, and the more you embrace it, the more your participants will too. Bring your energy, be yourself, and don’t be afraid to really guide people into the experience. Use your voice, your body language, and your passion to create something unforgettable. If you do that, you’re going to have an incredible journey ahead!
Standing Ovations
The feedback from gym members has been overwhelmingly positive, Anna explains. “THE TRIP receives standing ovations. Many members are amazed when they try it for the first time - it’s a real ‘wow’ experience.”
Keeping members engaged and motivated is crucial, and Anna highlights the importance of skilled instructors. “Our instructors are top-tier professionals with an incredible passion for what they do. Their energy and commitment make a huge difference in keeping members motivated.”
To keep the experience fresh, SATS Stureplan regularly updates class releases and they let their instructors choose their own releases.
A Key Factor in the Group Fitness offering
With an impressive 65,000 participants across 1,750 classes in 2024, THE TRIP accounted for 47% of all group fitness visits at SATS Stureplan.
Anna believes word-of-mouth plays a big role in its success. “Existing members share their experiences with friends and colleagues, which creates organic marketing.”